The program has delivered a 6.6x ROI in qualified pipeline.
Goals:
To drive mid-to-bottom funnel demand generation by capturing high-intent leads from AI power users, engineering leaders, and operators who are actively seeking enterprise-grade AI search and knowledge discovery solutions for their teams.
About Glean:
Glean is an AI-powered work assistant that connects and searches across all of a company's apps and internal data. Instead of wasting time digging through scattered documents, messages, and tickets, users can ask Glean natural language questions and instantly get highly relevant, personalized answers based on their enterprise knowledge base. Built with strict enterprise security and permissions in mind, Glean accelerates productivity and acts as the central intelligence layer for modern, fast-moving teams.
Success:
Glean saw the campaign as a huge success and continues to partner with Superhuman to drive down-funnel results.
A word from the client:
“Superhuman has been a strong partner for Glean. Because our marketing efforts rely on mid-to-bottom funnel demand generation, we need an audience that is not just interested in AI, but ready to implement solutions. The Superhuman audience provides exactly that kind of high-intent professional. The placements consistently deliver strong results. One placement alone generated close to 1,000 leads, and we see an average of close to 200 leads per placement. The team has also been flexible and easy to work with, making it seamless to optimize our campaigns. Ultimately, the program has delivered a 6.6x ROI in qualified pipeline, making it a core driver for our growth.”
Baptiste Pouilloux, Sr. Demand Generation Manager, Glean
Glean relies on Superhuman to reach B2B marketers and enterprise decision-makers
Goals:
To drive mid-to-bottom funnel demand generation by capturing high-intent leads from AI power users, engineering leaders, and operators who are actively seeking enterprise-grade AI search and knowledge discovery solutions for their teams.
About Glean:
Glean is an AI-powered work assistant that connects and searches across all of a company's apps and internal data. Instead of wasting time digging through scattered documents, messages, and tickets, users can ask Glean natural language questions and instantly get highly relevant, personalized answers based on their enterprise knowledge base. Built with strict enterprise security and permissions in mind, Glean accelerates productivity and acts as the central intelligence layer for modern, fast-moving teams.
Success:
Glean saw the campaign as a huge success and continues to partner with Superhuman to drive down-funnel results.
A word from the client:
“Superhuman has been a strong partner for Glean. Because our marketing efforts rely on mid-to-bottom funnel demand generation, we need an audience that is not just interested in AI, but ready to implement solutions. The Superhuman audience provides exactly that kind of high-intent professional. The placements consistently deliver strong results. One placement alone generated close to 1,000 leads, and we see an average of close to 200 leads per placement. The team has also been flexible and easy to work with, making it seamless to optimize our campaigns. Ultimately, the program has delivered a 6.6x ROI in qualified pipeline, making it a core driver for our growth.”
Baptiste Pouilloux, Sr. Demand Generation Manager, Glean
Get past Google, Meta & Twitter algorithms and land directly in the Inbox of 1M+ professionals.
Your audience is tired of endless social media ads. Reach them where they're actually paying attention. Connect with 800,000+ engaged professionals who start their day with Superhuman including Tech professionals, marketers & executives.
Get past Google, Meta & Twitter algorithms and land directly in the Inbox of 1M+ professionals.
Your audience is tired of endless social media ads. Reach them where they're actually paying attention. Connect with 800,000+ engaged professionals who start their day with Superhuman including Tech professionals, marketers & executives.
